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Whether consumers are aware of potentially adverse product effects is key to private and social incentives to disclose information about undesirable product characteristics. In a monopoly model with a mix of aware and unaware consumers, a larger share of unaware consumers makes information...
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informative advertising. It is first explained how the informative role of advertising can be understood from the theory of search …This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and …
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Die Eigenschaften moderner Konsumgüter sind für die Konsumenten oft schwer einzuschätzen. Die Folgen sind Qualitätsunsicherheit und fehlerhafte Bewertungen der von den Produkten ausgehenden Gefahren. Informationsprobleme können ein "Marktversagen" begründen. -- Von den Autoren ist...
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