"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading...

This book focuses on two major industrialists and their respective industries during the rise and governance of the National Socialist party: Jakob Reichert (iron and steel) and Karl Lange (machine building).