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Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions : two experiments
Ahamad, Faiz; Saini, Gordhan K.; Jawahar, I. M. - In: Asian business & management 22 (2023) 4, pp. 1215-1242
Persistent link: https://www.econbiz.de/10014374920
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
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Branding employees
Cushen, Jean - In: Qualitative research in accounting & management : QRAM 6 (2009) 1/2, pp. 102-114
Persistent link: https://www.econbiz.de/10009525028
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph; Scheuermann, Mirjam - 2011
Persistent link: https://www.econbiz.de/10009665172
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Employee voice : untapped resource or social media time bomb?
Miles, Sandra Jeanquart; Mangold, W. Glynn - In: Business horizons 57 (2014) 3, pp. 401-411
Persistent link: https://www.econbiz.de/10010359474
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IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha; Kamalanabhan, T. J. - In: International journal of business excellence 7 (2014) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994