Wangenheim, Florian v.; Evanschitzky, Heiner; … - TU <München> / Lehrstuhl für Dienstleistungs- und … - 2006
Increasingly, retailers nowadays have to focus on service marketing strategies and tactics to differentiate themselves from their competitors.Delivering high levels of service quality becomes crucial for long-term success. Since customers' perception of service quality depends very muchon the...