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Logo creation with archetypes : using archetypical shapes to design brand-compliant logos for start-ups

Steinecke, Sophie; Pätzmann, Jens - In: Entrepreneurship in the Digital Era : Case Studies, …, (pp. 117-146). 2023

Persistent link: https://www.econbiz.de/10014431388

Archetypes and colours : findings of a quantitative study and their relevance for start-up brands

Pätzmann, Jens; Kübler, Claudius - In: Entrepreneurship in the Digital Era : Case Studies, …, (pp. 147-175). 2023

Persistent link: https://www.econbiz.de/10014431390

Archetypical Roles in Startups : Eight Personality Traits You Need in Your Founding Team

Miller, Vanessa; Pätzmann, Jens - 2023

Part I: Team roles in startups -- Chapter 1: Introduction- Chapter 2: What is known about startup founding teams -- Chapter 3: Archetypical roles in social interactions -- Part II: The relevant archetypes for startup teams -- Chapter 4: Studying archetypical team roles- Chapter 5: The validated...

Persistent link: https://www.econbiz.de/10014226713