Similar Search Results

Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality

Varman, Rohit; Skålén, Per; Belk, Russell W. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 19-35

Persistent link: https://www.econbiz.de/10009565311

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Blocker, Christopher Phillips - 2013

Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to...

Persistent link: https://www.econbiz.de/10013090666

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Blocker, Christopher Phillips - 2013

Persistent link: https://www.econbiz.de/10013091345

Kafkaesque institutions at the base of the pyramid

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1619-1646

Persistent link: https://www.econbiz.de/10011608056

The Kafka quagmire for the poor in India

Belk, Russell W.; Ghoshal, Tanuka - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1559-1569

Persistent link: https://www.econbiz.de/10011854355

What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584

Persistent link: https://www.econbiz.de/10011854359

The roles of the private and public sectors in poverty reduction

Karnani, Aneel Gobindram - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1585-1592

Persistent link: https://www.econbiz.de/10011854424

Subalterns, empowerment and the failed imagination of markets

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602

Persistent link: https://www.econbiz.de/10011854428