The objective of the study is to examine the practical implications of using artificial intelligence (AI) based solutions in the case of retail mobile applications, to enhance the online shopping experience and improve the engagement by also having in mind the privacy of the users. We examined...

This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...

This paper provides an analysis of the impact of using machine learning to conduct profiling of individuals in the context of the EU General Data Protection Regulation.We look at what profiling means and at the right that data subjects have not to be subject to decisions based solely on...