Silveira, Leonardo José; Pinheiro, Plácido Rogério; … - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-24
A constant in the business world is the frequent movement of customers joining or abandoning companies’ services and products. The customer is one of the company’s most important assets. Reducing the customer abandonment rate has become a matter of survival and, at the same time, the most...