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Artificial intelligence
Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
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Enhancing innovation via the digital twin
Fukawa, Nobuyuki
;
Rindfleisch, Aric
- In:
The journal of product innovation management : an …
40
(
2023
)
4
,
pp. 391-406
Persistent link: https://www.econbiz.de/10014338510
Saved in:
3
An ontology of consumers as distributed networks : a question of cause and effect
Preece, Chloe
;
Rojas-Gaviria, Pilar
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10014549841
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