This paper proposes a new approach for online market segmentation using clickstream data. The concept of the customer journey is used to frame the analysis of the online search and buying behaviour. A novel methodology that employs Machine Learning (ML) is proposed and a detailed framework...

This research presents a detailed case analysis of BGL Group, a leading, international, distributor of insurance and household financial services. The AI strategy is described by analysing and evaluating a set of AI applications covering a variety of business areas: 1. Machine learning for...

Insurtech is closely associated with digital transformation by new entrants that seek to disrupt insurance markets. However, the insurtech concept also includes its use by incumbent insurance companies, which are actively deploying a wide variety of insurtech applications to protect their market...