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Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano; Walker Reczek, Rebecca; Giesler, Markus; … - In: Journal of marketing 85 (2021) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
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Artificial intelligence in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research : JSR 21 (2018) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10011855786
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Engaged to a robot? : the role of AI in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research 24 (2021) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10012426758
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A framework for collaborative artificial intelligence in marketing
Huang, Ming-Hui; Rust, Roland T. - In: Journal of retailing 98 (2022) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10013364277