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Trojan horse or useful helper? : a relationship perspective on artificial intelligence assistants with humanlike features
Uysal, Ertugrul; Alavi, Sascha; Bezençon, Valéry - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1153-1175
Persistent link: https://www.econbiz.de/10013463891
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Anthropomorphism in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul; Alavi, Sascha; Bezençon, Valéry - In: Artificial intelligence in marketing, (pp. 273-308). 2023
Persistent link: https://www.econbiz.de/10014307161