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Customer churn prediction for commercial banks using customer-value-weighted machine learning models
Wu, Zongxiao; Li, Zhiyong - In: The journal of credit risk : published quarterly by … 17 (2021) 4, pp. 15-42
Persistent link: https://www.econbiz.de/10013185682
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Brave new world? : on AI and the management of customer relationships
Libai, Barak; Bart, Yakov; Gensler, Sonja; Hofacker, … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
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AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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Creating customer value through omnichannel service delivery : a study of the French insurance market
Dalla Pozza, Ilaria - In: Journal of financial services marketing 29 (2024) 2, pp. 392-405
Persistent link: https://www.econbiz.de/10015060737
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Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem; Askarifar, Kazem; Nikbakht, Amin - In: Journal of financial services marketing 29 (2024) 3, pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
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The future of AI is the market
Darrow, Ross M. - In: Journal of revenue and pricing management 20 (2021) 3, pp. 381-386
Persistent link: https://www.econbiz.de/10012549355
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Man(ager Heuristics) vs. Machine (Learning) : Automation for Prediction of Customer Value for Brick-and-Mortar Retailers
Fröberg, Emelie; Rosengren, Sara - 2021
Technological development has led to rich datasets, fast processing capabilities, and a large body of literature on accurate yet complex models. However, although managers see potential in becoming data-driven, few successfully apply contemporary analytics. In retailing, some of the hurdles are...
Persistent link: https://www.econbiz.de/10013239782
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Value in Business : A Holistic, Systems-based Approach to Creating and Achieving Value
Forrest, Jeffrey Yi-Lin; Liu, Yong - 2022 - 1st ed. 2022.
Some Challenges Encountered in Value Creation and Capture -- Part I Preparation -- Introduction to Systems Research and Systemic Reasoning -- Evolution of a Market of Free Competition: A Symbolic Approach -- Axiomatization of the Resource View: The Firm and Markets -- Evolution of Resources: An...
Persistent link: https://www.econbiz.de/10012814619
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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi; Parvinen, Petri; Martens, Jonas - In: Journal of business research : JBR 126 (2021), pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
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Künstliche Intelligenz im werteorientierten Marketing : Konzeptualisierung des "Value in Context" und eine Bewertung KI-gestützter Marketingaktivitäten
Weber, Kristina - 2020
Künstliche Intelligenz (KI) ist ein Trendthema der heutigen Zeit und zeigt auch im Marketing großes Einsatzpotenzial. Die Digitalisierung trägt zu einem zunehmend komplexen Markenumfeld bei, in welchem der Konsument stärkste Triebkraft des Wettbewerbs ist. Der Ansatz des werteorientierten...
Persistent link: https://www.econbiz.de/10012253160