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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Artificial intelligence in marketing
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ECONIS (ZBW)
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Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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2
Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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3
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
4
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
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