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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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The handbook of data science and AI : generate value from data with machine learning and data analytics
Papp, Stefan; Weidinger, Wolfgang; Munro, Katherine; … - 2022
Persistent link: https://www.econbiz.de/10012705148
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Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen
Keller, Bernhard (ed.); Klein, Hans-Werner (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012130939
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Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen
Keller, Bernhard (ed.); Klein, Hans-Werner (ed.);  … - 2020
Marktforschung: Aus-, Fort und Weiterbildung, Intelligence Professionals, Statistiker, Data Scientists, Machine … Learning, Ethik, Datenschutz -- Forschungsmethoden: qualitative Marktforschung, App-Einsatz, Text Mining, Blockchain, Pricing …-Ansätze und Sponsoringforschung -- Forschungsfelder im Wandel: Wohnimmobilien, Messe-Marktforschung, Handel, Datenvermarktung. . …
Persistent link: https://www.econbiz.de/10012402823
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AI-driven marketing research and data analytics
Masengu, Reason (ed.); Chiwaridzo, Option Takunda (ed.);  … - 2024
"This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing …
Persistent link: https://www.econbiz.de/10014514192
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The next generation of operations : evolving beyond data collecting to data quality and analytics : the journey of one financial regulator
Vouté, Barbare; Eiholzer, Karl - In: Journal of securities operations & custody 12 (2020) 3, pp. 286-293
Persistent link: https://www.econbiz.de/10012294591
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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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Leveraging artificial intelligence and Big Data to unlock the potential in bespoke SME lending
Hunter, Sean - In: Journal of digital banking 4 (2019) 4, pp. 111-118
Persistent link: https://www.econbiz.de/10012156108
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A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.; Wirtz, Jochen - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892
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Healthcare analytics : a techno-functional perspective
Singha, Sumanta; Arha, Himanshu; Kar, Arpan Kumar - In: Technological forecasting & social change : an … 197 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014468442