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~subject:"Artificial intelligence"
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CGIP : Managing Consumer Gener...
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Artificial intelligence
Consumer behaviour
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Kietzmann, Jan
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ECONIS (ZBW)
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Deepfakes : trick or treat?
Kietzmann, Jan
;
Lee, Linda W.
;
McCarthy, Ian P.
; …
- In:
Business horizons
63
(
2020
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10012172015
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2
Special issue: artificial intelligence and machine learning
Kietzmann, Jan
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012172013
Saved in:
3
Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Pitt, Christine
;
Paschen, Jeannette
;
Kietzmann, Jan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10014228879
Saved in:
4
Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Paschen, Jeannette
;
Paschen, Ulrich
;
Pala, Erol
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10012668470
Saved in:
5
A great place to work!? : understanding crowdsourced employer branding
Dabirian, Amir
;
Kietzmann, Jan
;
Diba, Hoda
- In:
Business horizons
60
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011653649
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6
Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine
;
Mulvey, Michael S.
;
Kietzmann, Jan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
Saved in:
7
Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan
;
Paschen, Jeannette
;
Treen, Emily
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
Saved in:
8
Artificial intelligence : building blocks and an innovation typology
Paschen, Ulrich
;
Pitt, Christine
;
Kietzmann, Jan
- In:
Business horizons
63
(
2020
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10012172016
Saved in:
9
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
10
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
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