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The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Mogaji, Emmanuel; Soetan, Taiwo O.; Tai Anh Kieu - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 235-242
Persistent link: https://www.econbiz.de/10012668435
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Business environment and adoption of AI : navigation for internationalization by new ventures in emerging markets
Moharrak, Moayad; Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Thunderbird international business review 66 (2024) 4, pp. 355-372
Persistent link: https://www.econbiz.de/10014634575
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Management and information technology in the digital era : introduction to edited collection on challenges and perspectives
Chemma, Nawal; Abdelli, Mohammed El Amine; Awasthi, Anjali - In: Management and information technology in the digital …, (pp. 1-6). 2022
Persistent link: https://www.econbiz.de/10013441884
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Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel (ed.); Farquhar, Jillian Dawes (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013396471
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Guest editorial: artificial intelligence in financial services marketing
Mogaji, Emmanuel; Farquhar, Jillian Dawes; Van Esch, Patrick - In: International journal of bank marketing 40 (2022) 6, pp. 1097-1101
Persistent link: https://www.econbiz.de/10013397762
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Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 40 (2022) 6, pp. 1272-1298
Persistent link: https://www.econbiz.de/10013397790