Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler Marken, Produkte und unternehmerische Kommunikation...

Creativity loosely refers to activities in the visual arts, music, design, film and performance that are primarily intended to produce forms of affect and social meaning. Yet, over the last few decades, creativity has also been explicitly mobilized by governments around the world as a "resource"...

The Industrialization of Creativity and its Limits: Introducing Concepts, Theories and Themes -- Towards Post-Growth Creative Economies?: Building Sustainable Cultural Production in Argentina -- Creative Workers in Permanent Crisis: Labor in the Croatia’s Contemporary Arts and Culture -- The...