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Buske, Kristin; Jentzsch, Stefan J.; Bechter, Clemens - In: Administrative Sciences : open access journal 6 (2016) 1/3, pp. 1-12

may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …

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Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89

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Suppliet, Moritz - 2017

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Lemus, Jorge A.; Ozkul, Olgu - In: Journal of competition law & economics 19 (2023) 4, pp. 580-609

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Chintagunta, Pradeep K.; Goettler, Ronald L.; Kim, Minki - In: Journal of marketing research : JMR 49 (2012) 6, pp. 807-821

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Legerstee, Rianne; Franses, Philip Hans - In: Journal of forecasting 33 (2014) 1, pp. 69-79

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Sengupta, Sanjit; Wang, Hui-ming Deanna - In: International journal of pharmaceutical and healthcare … 8 (2014) 4, pp. 357-370

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Davis, Joel J.; Isaacson, Sandra M. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 57-67

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Praxmarer-Carus, Sandra - 2001

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Chintagunta, Pradeep K. - 2013

' marketing activities (e.g., detailing) and patients' experiences with the drugs. We first provide empirical evidence that …

Persistent link: https://www.econbiz.de/10013091115