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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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Harmonizing regulatory market approval of products with high safety requirements : evidence from the European pharmaceutical market
Grünwald, Fabian; Stargardt, Tom - In: Health economics 33 (2024) 7, pp. 1546-1564
Persistent link: https://www.econbiz.de/10014566060
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Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro; Takahara, Tsuyoshi - In: Journal of public economic theory 26 (2024) 2, pp. 1-37
Persistent link: https://www.econbiz.de/10014507649
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Reference pricing systems on the pharmaceutical market
Unsorg, Maximiliane - In: German economic review : GER 23 (2022) 3, pp. 403-421
Persistent link: https://www.econbiz.de/10013384327
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Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro; Takahara, Tsuyoshi - 2022
This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends crucially on the cost effectiveness of...
Persistent link: https://www.econbiz.de/10013329470
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Reference pricing systems on the pharmaceutical market
Unsorg, Maximiliane - 2018
Constantly rising expenditures for pharmaceuticals require government intervention in firms' pricing decisions. To this …
Persistent link: https://www.econbiz.de/10011976973
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The generics paradox revisited : empirical evidence from regulated markets
Vandoros, Sotiris; Kanavos, Panos - In: Applied economics 45 (2013) 22/24, pp. 3230-3239
Persistent link: https://www.econbiz.de/10010345456
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Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan
Liu, Ya Ming; Hsieh, Chee-Ruey - In: The B.E. journal of economic analysis & policy 14 (2014) 1, pp. 241-275
Persistent link: https://www.econbiz.de/10010345585
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The tools of globalization : ways of regulating and the structure of the international regime for pharmaceuticals
Demortain, David - In: Review of international political economy : RIPE 22 (2015) 6, pp. 1249-1275
Persistent link: https://www.econbiz.de/10011453911
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Free medicines thanks to retirement : impact of coinsurance exemption on pharmaceutical expenditures and hospitalization offsets in a national health service
Puig-Junoy, Jaume; García Gómez, Pilar; Casado Marin, … - In: Health economics 25 (2016) 6, pp. 750-767
Persistent link: https://www.econbiz.de/10011542205