Markets require informed participants to function efficiently. This paper examines the impact of providing targeted information directly to patients on their purchasing-decisions regarding pharmaceutical drugs. We analyze the effect of informational letters sent by a Swiss health insurer to...

A country's pharmaceutical policy is unique, just like its culture. Japan is no exception. Japan has employed a unique dynamic price-control rule that updates regulated retail prices based on the previous period's transaction prices. At the same time, separation of prescribing and dispensing has...