This paper develops a conceptual framework for analyzing organizational responses to contractual uncertainty in the context of emerging economies. Elaborating on Hennart's (1989) transaction cost rationale for countertrade, we develop a typology of exchange and transaction governance pertinent...

Suggests that the existing literature in management on Asian corporate and industrial strategies has tended to focus on the relationship between the USA and Japan. Research has greatly neglected such comparisons between Europe and Asia, although there are recent exceptions. Aims to analyse...