Asian competition : the next round -- Asia's business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning...

Purpose – To explore the implications of the fundamental forces that are reshaping the competitive playing field in Asia and the strategies required to win in the future. Design/methodology/approach – The paper is draws on detailed fieldwork and consulting assignments with Asian companies,...