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Marketing management in Asia

Paliwoda, Stanley J. (ed.); Andrews, Tim G. (contributor); … - 2013 - 1. publ.

Persistent link: https://www.econbiz.de/10009658523

Marketing practice "crossvergence" in post-crisis Asia : an illustrative case analysis

Andrews, Tim G. - In: Handbook of research on Asian business, (pp. 144-161). 2007

Persistent link: https://www.econbiz.de/10003401236

Age negotiation at the Asian corporate subsidiary : challenges of managerial "youth" in Thai-based subsidiaries of Western multinationals

Andrews, Tim G.; Rowley, Chris; Khongphu Nimanandh; … - In: Asia Pacific business review 24 (2018) 3, pp. 330-350

Persistent link: https://www.econbiz.de/10011906284

Business corruption in the Asia Pacific region : recapitulation and prospects

Andrews, Tim G.; Rowley, Chris; Khongphu Nimanandh; … - In: Asia Pacific business review 25 (2019) 4, pp. 600-607

Persistent link: https://www.econbiz.de/10012181986

Marketing management in Asia

Andrews, Tim G. (ed.); Chen, Junsong (ed.); … - 2013 - First edition.

1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder...

Persistent link: https://www.econbiz.de/10014498585

Building brands in Asia : from the inside out

Andrews, Tim G.; Chew, Wilson - 2017

Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand...

Persistent link: https://www.econbiz.de/10010216944