Summarises the findings of a seroes of case studies in Asia and Africa on demand for quality and safety in animal products, criteria people use in determining quality and safety, and how they value them in the market.

In some countries, local agricultural products (particularly livestock products) are shielded from international competition by ‘natural’ factors influencing the purchase of products. These factors include strong local tastes (or preferences) that favour the local product and the absence (or...