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Consumer behaviour in China :...
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Asia-Pacific region
China
15
Consumer behaviour
6
Konsumentenverhalten
6
Social values
6
Soziale Werte
6
Beziehungsmarketing
4
Hong Kong
4
Hongkong
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Marketing
4
Relationship marketing
4
Cultural identity
3
Economic culture
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Joint Venture
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Joint venture
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Kulturelle Identität
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Management
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3
Marketingmanagement
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Measurement
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Messung
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Wirtschaftskultur
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Asiatisch-pazifischer Raum
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Customer satisfaction
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Economic policy
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Firm performance
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Interaktion
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Kundenzufriedenheit
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R&D investment
2
USA
2
United States
2
Unternehmen
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Unternehmenserfolg
2
Wirtschaftspolitik
2
marketing expenses
2
21.06.1992
1
Agility
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Aktiengesellschaft
1
Auslandsmarkt
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Balance Scorecard
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English
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Yau, Oliver H.
2
Shepherd, William F.
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Academy of International Business
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European journal of marketing : EJM
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ECONIS (ZBW)
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Problems & prospects in international business : perspectives from Asia and the Pacific ; proceedings of Academy of International Business Southeast Asia regional conference, 21 -...
Yau, Oliver H.
(
contributor
); …
-
1992
Persistent link: https://www.econbiz.de/10000859393
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Perspectives on the Pacific Rim
Yau, Oliver H.
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
3
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001122128
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