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The advantage of being Swiss : Nestlé and political risk in Asia during the early Cold War : 1945-1970
Donzé, Pierre-Yves - In: Business history review 94 (2020) 2, pp. 373-397
Persistent link: https://www.econbiz.de/10012307512
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European luxury big business and emerging Asian markets, 1960–2010
Donzé, Pierre-Yves; Fujioka, Rika - In: Business history 57 (2015) 6, pp. 822-840
Persistent link: https://www.econbiz.de/10011483758
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Selling luxury watches in Asia : the changing position of independent distributors
Donzé, Pierre-Yves; Theurillat, Thierry - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 5, pp. 50-57
Persistent link: https://www.econbiz.de/10011560328
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Global Luxury : Organizational Change and Emerging Markets since the 1970s
Donzé, Pierre-Yves (ed.); Fujioka, Rika (ed.) - 2018
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury...
Persistent link: https://www.econbiz.de/10012396592
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Global luxury : organizational change and emerging markets since the 1970s
Donzé, Pierre-Yves (ed.); Fujioka, Rika (ed.) - 2018
Persistent link: https://www.econbiz.de/10011699371