Dinkoksung, Sairoong; Rapeepan Pitakaso; Surajet Khonjun; … - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-15
This research article contributes to the advancement of the medical and wellness tourism supply chain through the development of a robust mathematical model aimed at optimizing profitability. Rooted in the principles of open innovation, our study delves into innovative avenues to enhance the...