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Quality and prodcutivity improvements : US & foreign company experiences

Shetty, Y. K. (contributor); Buehler, Vernon M. (contributor) - 1983

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Quality improvement incentives and prodcut recall cost sharing contracts

Chao, Gary H.; Iravani, Seyed M. R.; Savaskan, R. Canan - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1122-1138

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Designing recognizable logos

Henderson, Pamela W.; Cote, Joseph A. - 1996

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Consumer deliberation and product line design

Guo, Liang; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 995-1007

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A Model of Product Design and Information Disclosure Investments

Markopoulos, Panos - 2017

New technologies such as product simulators and virtual reality now allow firms to provide realistic product usage experiences and reduce buyer uncertainty about product quality. We argue that today's firms should view product design and investments to reduce buyer uncertainty as an integrated...

Persistent link: https://www.econbiz.de/10012973817