), "Rational Herding in Microloan Markets," Management Science, Vol. 58, No. 5, May, pp. 892-912.Microloan markets allow individual … borrower listings on Prosper.com, the largest microloan market in the United States. We find evidence of rational herding among … payoff externalities. Moreover, instead of passively mimicking their peers (irrational herding), lenders engage in active …