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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Bennett, R.; Hartel, C. E. J.; McColl-Kennedy, J. R. - 2005
. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing … buyer behavior and business-to-business brands. Crown Copyright (C) 2004 Published by Elsevier Inc. All rights reserved. …
Persistent link: https://www.econbiz.de/10009448097
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Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective
Mir, Imran Anwar - In: Romanian Economic Journal 15 (2012) 45, pp. 265-288
clicking behavior, which in turn positively affects their online buying behavior. Findings of the current study are useful for …
Persistent link: https://www.econbiz.de/10010934750
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Les antécédents de l’attitude envers le prospectus.
Mimouni, Aîda; Parguel, Béatrice - Université Paris-Dauphine
consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …
Persistent link: https://www.econbiz.de/10009367188
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Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)
Ranjbarian, Bahram; Rehman, Maryam; Lari, Azita - In: Social-Economic Debates 3 (2014) 1, pp. 42-59
phone as an ultimate tool for one-to-one marketing. What seems important is the consumer attitude toward such marketing … methods. Therefore, the main aim of this study is identifying attitude toward SMS advertising and derived behavioral intension … advertising based on theory of planed behavior (TPB) and the results were evaluated by structural equation modeling method (SEM …
Persistent link: https://www.econbiz.de/10011235061
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CONSUMERSíATTITUDES TOWARD SALES PROMOTIONS ANDPERCEIVED BENEFITS
Oyman, Mine - In: Anadolu University Journal of Social Sciences 4 (2004) 1, pp. 55-76
While sales promotion has been around for a long time, its role and importance in marketing communications programs have increased in recent years. A number of factors have led to the increase in sales promotion. Among them are the growing power of retailers, declining brand loyalty,...
Persistent link: https://www.econbiz.de/10005052101
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Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
VINEREAN, Simona; OPREANA, Alin - In: Expert Journal of Marketing 2 (2014) 1, pp. 1-14
various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online …
Persistent link: https://www.econbiz.de/10011183044
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Les antécédents de l’attitude envers le prospectus
Mimouni, Aîda; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2009
consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …
Persistent link: https://www.econbiz.de/10011071931
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CONSUMER ATTITUDE TOWARD PRODUCTS MADE IN GHANA
Bamfo, Bylon Abeeku - In: Global Journal of Business Research 6 (2012) 1, pp. 39-46
The attitude of people living in a particular country towards the goods and services produced within that country is a … key determinant of the economic growth and development of the country. This study investigates the attitude of respondents …
Persistent link: https://www.econbiz.de/10011205814
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The Motivation/Attitude-Driven Behavior (MADB) Model in E-Learning and the Effects on Mouse Dynamics
Ayesh, Aladdin; Lim, Yee Mei; Stacey, Martin - In: International Journal of Cognitive Informatics and … 10 (2016) 3, pp. 38-52
This paper presents the application of Motivation/Attitude-driven Behavior (MADB) model proposed by Wang (Wang, 2007a … search tasks are being examined. The correlations between emotion (stress perception), motivation, attitude, decision …, behavior and mouse behavior are studied. The authors' findings are consistent with what was proposed by Wang. They also found …
Persistent link: https://www.econbiz.de/10012043672
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Explorative Untersuchung der Unternehmenskultur auf die Karrierechancen von Frauen
Weissenrieder, Caprice Oona; Graml, Regine; Hagen, Tobias; … - 2015
Das Thema der geschlechtsspezifischen Unterschiede in den Karrierechancen wird kontrovers diskutiert. Verschiedene Studien belegen, dass im europäischen Vergleich in Deutschland das Potential, insbesondere bei gut ausgebildeten Frauen, nach wie vor nicht ausgeschöpft wird. Diese Studie soll...
Persistent link: https://www.econbiz.de/10011306654