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Satisfaction in border tourism : an analysis with structural equations

Río, Juan Antonio Jimber del; Orgaz Agüera, Francisco; … - In: European research on management and business economics 23 (2017) 2, pp. 103-112

Persistent link: https://www.econbiz.de/10011893391

Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students

Ghyas, Qazi Mahdia; Kondo, Fumiyo N. - In: International Journal of E-Services and Mobile … 8 (2016) 2, pp. 38-53

, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived … behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest …

Persistent link: https://www.econbiz.de/10012044713

Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses

Hwang, Jiyoung; Kandampully, Jay - In: The journal of services marketing 29 (2015) 5, pp. 344-353

Persistent link: https://www.econbiz.de/10011387768

The value of service robots from the hotel guest's perspective : a mixed-method approach

Lin, Ingrid Y.; Mattila, Anna S. - In: International journal of hospitality management 94 (2021), pp. 1-21

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A holistic view of the service experience at coffee franchises : a cross-cultural study

Oh, Dongyun; Yoo, Myongjee; Lee, Yooyang - In: International journal of hospitality management 82 (2019), pp. 68-81

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Attitudes and habit in value perception for foods

Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing 23 (2017) 1, pp. 99-121

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The plastic of the future : determinants for switching intention from synthetic to biodegradable plastics among the young consumers

Moshood, Taofeeq Durojaye; Nawanir, Gusman; Mahmud, Fatimah - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 121-148

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Factors affecting consumer attitude and loyalty : evidence from a Philippine chain of fast-food restaurants' smart retailing technology

Lacap, Jean Paolo Gomez; Plaza, Melody Narisma; … - In: Journal of science and technology policy management : JSTPM 15 (2024) 5, pp. 1037-1055

Persistent link: https://www.econbiz.de/10015056244

Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses

Hwang, Jiyoung; Kandampully, Jay - In: Journal of Services Marketing 29 (2015) 5, pp. 344-353

Purpose – This purpose of this article is to identify important factors that influence consumers’ responses to pro-social loyalty programs (pro-social LPs). These positive marketing programs reflect represent an emerging phenomenon in relationship marketing associated with companies’...

Persistent link: https://www.econbiz.de/10014906065

Factors Affecting Loyalty of Mobile Social Networks' Users

Hajiheydari, Nastaran; Maskan, Babak Hazaveh Hesar; … - In: International Journal of E-Business Research (IJEBR) 13 (2017) 1, pp. 66-81

attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …

Persistent link: https://www.econbiz.de/10012044297

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