This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

Honey, this relatively homogenous, hard to trace product, characterised by considerable international price differences, and often regulated by high tariff barriers, lends itself to economically motivated product adulteration. The adulteration of honey can undermine confidence in products as...

The cost of complying with a sanitary standard is certain. However, such regulatory measure is a source of uncertainty for exporting firms in relation to border rejections. Shipments may fail to pass inspections and may be refused entry into the importing country. We examine how the risk of...