Nowadays, it is important for auction websites to obtain bidder loyalty. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary...

Online agent bidding is seen as a win–win solution for both bidders and auctioneers in online auctions. However, it has not been as widely adopted as expected. Based on information systems (IS) habit literature, we developed the agent bidding habit and use model (ABHUM) to investigate the...

Online auctions have undergone rapid development in recent years. New features of online auctions, together with new bidding strategies different from those used in offline auctions, make research in this area compelling. The existing research mainly focuses on the description of bidding...