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Thinking or feeling the risk in online auctions : the effects of priming auction outcomes and the dual system on risk perception and amount bid

Steinhart, Yael; Kamins, Michael A.; Mazursky, David; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 47-61

Persistent link: https://www.econbiz.de/10009718235

Influence of the "benefit of the doubt" in online auctions

Steinhart, Yael; Kamins, Michael A.; Mazursky, David - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 245-260

Persistent link: https://www.econbiz.de/10012144809

Thinking or Feeling the Risk in Online Auctions : The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid

Steinhart, Yael; Kamins, Michael A.; Mazursky, David; … - 2012

The present research sheds new light on the antecedents and outcomes of bidders‘ perceived risk. It examines the role of the two-system model in the context of activating the potential to either win or lose an online auction. This study demonstrates that when a bidder‘s affective system is...

Persistent link: https://www.econbiz.de/10014165501