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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.; Pattinson, Hugh M. - In: Field guide to case study research in …, (pp. 227-253). 2014
Persistent link: https://www.econbiz.de/10011413821
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Industriegütermarketing
Backhaus, Klaus - 2003 - 7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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Commercial management : theory and practice
Lowe, David - 2013
Persistent link: https://www.econbiz.de/10010215032
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Business-to-business marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond - 2006
Persistent link: https://www.econbiz.de/10003371678
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2013 - 11th ed
Persistent link: https://www.econbiz.de/10009613673