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Aufsatzsammlung
Marketing management
12
Marketingmanagement
12
Brand management
6
Competitive advantage
6
Markenführung
6
Wettbewerbsvorteil
6
Market entry
5
Marketing
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Markteintritt
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Theorie
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Theory
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Market orientation
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USA
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United States
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competition
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Brand
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Markenartikel
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Beziehungsmarketing
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Brand image
2
Consumer behaviour
2
Corporate culture
2
Handelsmarke
2
Innovation
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketingstrategie
2
Marktforschung
2
Organizational culture
2
Relationship marketing
2
Store brand
2
Theorie der Unternehmung
2
Theory of the firm
2
Unternehmenskultur
2
Abidjan
1
Air transport
1
Brand authenticity
1
Brand heritage
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Book / Working Paper
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English
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Carpenter, Gregory S.
1
Shankar, Venkatesh
1
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USB Cologne (EcoSocSci)
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Handbook of marketing strategy
Shankar, Venkatesh
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2012
Persistent link: https://www.econbiz.de/10009635474
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