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Jahrbuch Markentechnik
Wiesbaden : Gabler; 1995-2008/09: Frankfurt, M. : Dt. … - [1.]1995; 2.1997/98(1997) - 8.2011/12(2010); damit …
Persistent link: https://www.econbiz.de/10000542681
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Ganz direkt : Direktmarketing in Deutschland ; Fakten, Trends, Hintergründe
München : Europa-Fachpresse-Verl. - 1995/96(1995) - 2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000586437
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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...
Persistent link: https://www.econbiz.de/10011479703
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Automotive Management : Strategie und Marketing in der Automobilwirtschaft ; mit 34 Tabellen
Ebel, Bernhard (ed.) - 2004
Persistent link: https://www.econbiz.de/10001759870
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Confronting consumption
Princen, Thomas (contributor) - 2002
Persistent link: https://www.econbiz.de/10001652802
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Retailing in the European Union : structures, competition and performance
Howe, Stewart (ed.) - 2003
Persistent link: https://www.econbiz.de/10001659927
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Electronic retailing
Ahlert, Dieter (ed.) - 2002
Persistent link: https://www.econbiz.de/10001670411
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742
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Werbung : Strategien und Konzepte für die Zukunft
Mattenklott, Axel (ed.); Schimansky, Alexander (ed.) - 2002
Persistent link: https://www.econbiz.de/10001639651
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Handbuch Kundenbindung : Service und Kundenorientierung, Interviews mit namhaften Experten, Methoden und Maßnahmen der Kundenbindung
Brandt, Jörg; Schneider, Ulrich G. - 2001 - 1. Aufl., 1. Dr.
Persistent link: https://www.econbiz.de/10001580317