Pappalardo, Gioacchino; Chinnici, Gaetano; Selvaggi, Roberta - In: Wine Economics and Policy 9 (2020) 1, pp. 31-42
In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on "experiential" attributes that include hedonic and symbolic values associated with emotions. An aspect not yet fully explored in the scientific literature concerns the extent to...
