Though auctions show a prevailing dominance in electronic markets, our understanding of howauctions work on human behaviour is still rather limited. In this paper we analyse the impact ofemotional processes on the decision making of human agents in electronic auctions. The analysis isbased on a...

Auction fever is a multifaceted phenomenon thatis frequently observed in both traditional and Internetauctions. In order to gain a better understanding of itscauses, we develop a conceptual framework to analyzeemotions in auctions, which is based on an exhaustiveliterature review. The framework...

Recently, Internet auction sites have begun to compete in emotions by advertising the fun and excitement that bidders may experience during auction participation. The implicit conjecture inherent in these advertisements is that consumers derive a hedonic value from auction participation that...