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their auction end at the evening, when many potential buyers may be online. …
Persistent link: https://www.econbiz.de/10010365875
policies on the online display ad industry by applying an empirical model to a proprietary auction dataset. Two challenges … premium’s variance to zero. Second, the data provider uses a novel auction mechanism in which first-price bidders and second …
Persistent link: https://www.econbiz.de/10010250694
Persistent link: https://www.econbiz.de/10002000858
Online markets have dramatically decreased costs of search and communication for buyers. By contrast, costs of evaluating purchasing alternatives have become critical due to an overwhelming range of available options. When high, evaluation costs can offset potential gains from transactions and...
Persistent link: https://www.econbiz.de/10014047364
incorporates a random number of participating bidders in each auction, allows for any bid distribution, and is not restricted to … the single-auction expected revenue function. We show that a monotone staircase with unit jumps policy is optimal and … order condition is met in common online auction mechanisms …
Persistent link: https://www.econbiz.de/10014194295
The paper presents a framework for estimating a demand system from price data generated by a large scale auction … platform such as eBay. Auction prices are used to identify characteristics of the joint distribution using an order statistics …
Persistent link: https://www.econbiz.de/10014200223
We present an empirical investigation of the role of marketing agencies in Google's online ad auctions. By combining data on advertisers' affiliation to marketing agencies with data on bidding in ad auctions, we analyze how changes in the concentration of clients in the same industry under the...
Persistent link: https://www.econbiz.de/10012946075
select in which auction to bid. In this note we show that when buyers are linked with a subset of the sellers (i.e. when …
Persistent link: https://www.econbiz.de/10012903947
advertise with a novel model of demand in an auction market environment. Because we explicitly model the process of arrival of …
Persistent link: https://www.econbiz.de/10014026722
-to-consumer Internet auction sites like eBay, (2) competition between auction sites and amongst auction site users, and (3) the data … generated from auction sites and what inferences may be drawn from such data. The keynote address was given by Prof. Hal Varian …
Persistent link: https://www.econbiz.de/10014026941