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Persistent link: https://www.econbiz.de/10011530470
Nowadays, it is important for auction websites to obtain bidder loyalty. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary...
Persistent link: https://www.econbiz.de/10013000034
Online agent bidding is seen as a win–win solution for both bidders and auctioneers in online auctions. However, it has not been as widely adopted as expected. Based on information systems (IS) habit literature, we developed the agent bidding habit and use model (ABHUM) to investigate the...
Persistent link: https://www.econbiz.de/10012935806
The use and popularity of online auctions is exploding all over the world. Bidding strategies are important because they are related to an auction's final price and ultimately its revenue. This study investigates the bidding strategies adopted by online bidders and the factors of the bidders,...
Persistent link: https://www.econbiz.de/10012824936
Online auctions have undergone rapid development in recent years. New features of online auctions, together with new bidding strategies different from those used in offline auctions, make research in this area compelling. The existing research mainly focuses on the description of bidding...
Persistent link: https://www.econbiz.de/10012986723
Persistent link: https://www.econbiz.de/10011702389