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French football, foreign investors : global sports as country branding
Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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Does sponsoring charity sport events improve customer behavioral intention?
Lee, Cheng-jong; Sced, Philip M. M.; Chen, Mei-hsiu - In: International journal of management, economics and … 6 (2017) 2, pp. 107-120
-behavioral intention path. It is suggested that only long-term sponsorship of charity sport events would create the event attachment …
Persistent link: https://www.econbiz.de/10011697463
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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Mega sporting events and inward foreign direct investment : an investigation of the differences among the types of sporting events and host countries
Kaveepong Lertwachara; Tongurai, Jittima; Pattana Boonchoo - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10013255832
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Drivers of cross-national variation in advertising spending : a longitudinal analysis of the effects of freedom and foreign direct investment
Kshetri, Nir; Alcantara, Lailani - In: Australasian marketing journal 24 (2016) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10011484625
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Advertising, capital power and inbound FDI : evidence from developed and emerging markets
Petratos, Panagiotis; Badal, Ashour - In: Journal of emerging markets 17 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10009737022
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Investment in the sports sector : is legislation a bottleneck?
Rharib, Abderrahim; Azmi, Amina - In: New business models and institutional entrepreneurs : …, (pp. 142-148). 2018
professionalism of sport. However, an in-depth analysis of the legislation governing the sports sector reveals several factors which …Since 2008 and following the royal directives in the letter addressed to the participants of the sports conference in … Skhirat, Morocco, major efforts have been made to promote mass and spectator sports practice in order to improve the sporting …
Persistent link: https://www.econbiz.de/10011941996
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Japanese investment in golf course development : Australia-Japan links
Rimmer, Peter James - In: International journal of urban and regional research : IJURR 18 (1994) 2, pp. 234-255
Persistent link: https://www.econbiz.de/10001161054
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The impact of college athletic success on donations and applicant quality
Baumer, Benjamin S.; Zimbalist, Andrew S. - In: International Journal of Financial Studies : open … 7 (2019) 2/19, pp. 1-23
For the 65 colleges and universities that participate in the Power Five athletic conferences (Pac 12, Big 10, SEC, ACC, and Big 12), the football and men’s basketball teams are highly visible. While these programs generate tens of millions of dollars in revenue annually, very few of them turn...
Persistent link: https://www.econbiz.de/10012039603