The last decade has witnessed an acceleration of retail foreign direct investment into a range of emerging markets across East Asia, Central and Eastern Europe and Latin America, led by a small cohort of food and general merchandise retailers from Western Europe, and to a lesser extent, North...

The main purpose of this paper is to investigate the relationship between the emerging markets and retail internationalization, with a special focus on the markets of Brazil, Russia, India and China, also known as BRIC countries. The paper relies on the fact that the emerging markets, especially...