Foreign market entry is important in market development. We examine entry timing/ mode, investment, advertising, location, and interactive effects. Early entrants enjoy a high market share. The type of entry and initial investment also affect performance. Even though the effect of advertising on...

Nearly ten years since the official launch of the Belt and Road Initiative (BRI), an understanding of what the initiative's objectives are consolidated. However, the short-, mid-, and long-term implications of the initiative are less clear. This is reflected in academic research, as well as in...