Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social...

Digitalization has been one of the key forces that has been driving transformation in the Indian economy over the past several years. This transformation has been brought about by a number of different factors. The widespread adoption of digital technologies is directly responsible for the...