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Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
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Tourism is a multi-faced activity that links the economic, social and environmental components of sustainability …. Firstly, this research analyses residents’ perceptions of the impact of tourism development and examines the factors that … influence the support for sustainable tourism development. Secondly, the research discusses Community Based Tourism (CBT) and …
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