arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

inform marketing managers on their choices in strategy. Findings suggest that research in this arena is in its infancy and …

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …

short of predicting all of the factors taken into account by management in its decision making. Post Keynesian economic …

implications for management strategy within the retail industry. Evidence from case study research into three large Australian …. Using a framework for analysing management strategy developed by Sisson and Marginson (2003), the paper is structured in … consideration of management as a systems actor, management as a strategic actor and management as an agent of capital. As such, the …

and acceptance of Environmental Management System (EMS) across various industrial sectors, the construction industry being …