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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries

Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10003979378

Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia

Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: The journal of consumer marketing 27 (2010) 1, pp. 35-42

Persistent link: https://www.econbiz.de/10003942084

Using response behaviour theory to solicit survey participation in consumer research : an empirical study

Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189

Persistent link: https://www.econbiz.de/10009615197

How positive and negative frames influence the decisions of persons in the United States and Australia

Levin, Irwin P.; Gaeth, Gary J.; Evangelista, Felicitas; … - In: Asia Pacific Journal of Marketing and Logistics 13 (2001) 2, pp. 64-71

Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect and the hypothesis identified by Leven et al (1998). Studies the reliability of these effects across samples of...

Persistent link: https://www.econbiz.de/10014674511