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Nonprofit marketing: the key t...
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Journal of retailing and consumer services
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The journal of consumer marketing
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ECONIS (ZBW)
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Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics
Mortimer, Gary
;
Clarke, Peter
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 575-585
Persistent link: https://www.econbiz.de/10009375609
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Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
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